Finance

Lending, personalized

Enabling engaging, personalized marketing through modern tech and processes

Results

We successfully empowered the client to generate more leads and increase customer satisfaction. This made us their trusted resource on the cloud, marketing tech, and UI/UX.

All new ways to engage audiences

Modern marketing capabilities and guidance

Freed up client resources

The flexibility of our all-in-one team gave the client freedom to focus on other initiatives

Skills, confidence, and future growth

We documented important subjects and trained team members on security, CI/CD, and more

Quicker value

We identified and tackled high impact areas to bring value before the usual maturation time

Background

Dallas

A growing lending company needed to scale technology services and build a better digital experience. We led efforts to design and implement a new web platform, create SSO capabilities, configure Azure instances, and define technology processes.

Team

Project management
Front-end development
Back-end development
UI/UX

Build type

Hybrid

Tech stack

Angular
C#
Azure

What we did

Start impact

After initial discovery and analysis, we shortlisted high impact, low effort lifts in customer satisfaction while the rest of the project continued.

Created strategic roadmap for redesign, implementation, and deployment of the website
More than doubled current website speed

Foundations for great journeys

We led efforts to redesign navigation, learning content, and buy flows based on in-depth competitor research and customer journey analysis.

Dynamic pages for personalized experiences
New navigation experience rivaling best of class competitors

Website implementation

We implemented the new CMS complete with custom internal controls, reporting capabilities, and a robust CI/CD process.

CMS deployed on various channels
Secure backend integrations handing PII

Technical guidance

Throughout the project, we helped with several other important technology initiatives.

In-depth security assessment of processes and technology practices
Seamless SSO service and enterprise cloud

Related work

FITNESS